Chapter’s 5 & 6

June 11, 2010 StormAshley

This information is based upon my reading from “Public Relations Writing And Media Techniques,” 6th ed. by Dennis L. Wilcox.

Chapter 5 discussed how to properly write a new release. A news release, also known as a press release, are known to be the backbone of almost all publicity plans. There are three essential thing’s that you must do while creating your news release if you want it to be published. First, you must follow a standardized format. Second, you must provide information that will interest the audience. Lastly, your material must be timely.

The primary reason for news releases is to help achieve organizational objectives. News releases are also know to be cost effective. When planning a news release, there are many thing’s that have to be planned out beforehand. the book discusses the selection of paper, fundamentals about word processing a release, and the style you should follow.

I found it surprising that the spacing and margins differ among the different types of news releases.  Double-spacing is standard for printed news releases distributed via fax or regular email. If you are distributing news releases via e-mail and the internet, single-spacing is the standard format.

Chapter 6 discussed the preparation of fact sheets, advisories, media kits, and pitches. A fact sheet often accompanies a news release or a media kit. A fact sheet is a list of facts in outline or bullet form that a reporter can use as a quick reference when writing a story. There are several kinds of fact sheets.

Media advisories, also known as media alerts, tell the assignment editors about up-coming events that they might be interested in covering from a story, photo, or video perspective. The most common format uses, short, bulleted items rather than long paragraphs.

Media Kits are also called press kits. they are usually prepared  for major events and new product launches. Its purpose is to give editors and reporters a variety of information and resources that make it easier for the reporter to write about the topic.


Entry Filed under: Reading notes

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