Chapter 14

July 8, 2010 StormAshley

Chapter 14 discusses Writing E-mail, Memos, and Proposals. I  learned that public relations personnel spend a large percentage of their working day engaging in interpersonal communications. I found it surprising that it takes a lot of time to just read all the messages that inundate us, considering all the technology that public relations professionals have access to.

It is important to follow the guidelines when writing e-mails, memos, and proposals that are set, which include:

  • completeness
  • conciseness
  • correctness
  • courtesy
  • responsibility

I learned that a memorandum also known as a memo, is a brief written message, they are usually a page or less in length. When writing memorandums it is important to have a purpose, and it be specific and to the point. The first paragraph of a memo should contain the key message that would be most of interest to the reader.

I learned that as a public relations professional you will write two kinds of letters, a personal letter and a less personal letter. Letters are commonly used to give information, ask for information, to motivate, and many others. the most important  part of any letter is the first paragraph . It should state exactly what the purpose is that the writer is trying to get across.

Proposals are commonly used to provide information on offering services to an organization. An informal proposal consists of  four components, they include:

  • introduction
  • body
  • conclusion
  • transmittal
  • table of contents
  • tables and exhibits
  • summary
  • introduction
  • body
  • recommendation
  • exhibits and bibliography

I found it surprising that public relations writers, often, author position papers for organizations.  Some tips for writing a position paper inclide:

  • on a cover page, use a title that tells exactly what the paper is about
  • use simple graphs, bar charts, and pie charts to present key messages
  • avoid overt marketing and promotion for the organization’s services or products

I wish the book would have provided more examples of proposals that i could see.


Entry Filed under: Reading notes

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